Ad Fraud
Ad fraud is the generation of fake advertising activity, such as automated traffic or misrepresented inventory, to take money from advertisers.
Why It Matters
It is a direct cost to advertisers and a reputational cost to legitimate publishers, whose inventory competes with counterfeit supply.
Related Terms
- Programmatic AdvertisingProgrammatic advertising is the automated buying and selling of advertising space, with each impression auctioned in the moment a page loads.
- Ad InventoryAd inventory is the advertising space a publisher has to sell, counted in impressions across its pages and products.
- CybersecurityCybersecurity is the protection of systems, networks and data from unauthorised access, disruption and theft.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
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