Syndication
Syndication is the licensed republication of work by other outlets, usually for a fee or under an exchange agreement.
Why It Matters
It extends reach without extra production cost, and badly managed it competes with the original publisher for the same audience and the same search result.
Related Terms
- Content LicensingContent licensing is the sale of the right to use published work, for a defined purpose, period and territory, without transferring ownership.
- News AggregationNews aggregation is the collection of headlines and summaries from many publishers into one product, whether an app, a feed or a search surface.
- Digital PublishingDigital publishing is the business of producing and distributing editorial content online, funded by subscriptions, advertising, licensing or a mixture.
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