AVOD
Also known as advertising video on demand
AVOD is video on demand funded by advertising, free or cheaper for the viewer and monetised by the advertising shown alongside it.
Why It Matters
It reaches viewers who will not subscribe and brings streaming services into direct competition with television for advertising budgets.
Related Terms
- SVODSVOD is video on demand funded by a recurring subscription rather than by advertising or per-title payment.
- Streaming EconomicsStreaming economics is the cost structure behind streaming services: content spending and delivery against subscription and advertising revenue, measured per subscriber.
- Programmatic AdvertisingProgrammatic advertising is the automated buying and selling of advertising space, with each impression auctioned in the moment a page loads.
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