Attention Economy
The attention economy describes markets in which the scarce resource being competed for is people's time and focus, which is then sold to advertisers or converted into subscriptions.
Why It Matters
It explains why products are designed for engagement, and why publishers, platforms and creators are competing for the same finite hours.
Related Terms
- Media EconomicsMedia economics is the study of how media businesses make money: the cost of production, the value of attention, and the terms on which distribution is obtained.
- Creator EconomyThe creator economy is the set of businesses built around individuals publishing directly to an audience, funded by advertising, subscriptions, commerce or brand deals.
- Consumer BehaviourConsumer behaviour is the study of how people decide what to buy: what they notice, what they compare, what they will pay and what makes them return.
- Programmatic AdvertisingProgrammatic advertising is the automated buying and selling of advertising space, with each impression auctioned in the moment a page loads.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
Zara Is Rethinking How It Expands
Inditex is turning to the U.S. for its next phase of growth, using online demand and store performance to make more selective decisions about where and how to expand.
How Etsy Is Building a New Economy Around Independent Sellers
Etsy is moving beyond the traditional marketplace model as AI-powered discovery, personalization and global commerce reshape how independent businesses reach consumers.
Why Understanding The Brain Is Becoming A Business Advantage
Brain capital is entering the productivity conversation as AI changes what people are for.
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