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Entertainment

Box Office

Box office is the revenue a film earns from cinema ticket sales, reported by territory and shared between distributors and exhibitors.

Why It Matters

It remains the first public verdict on a film and the anchor for the value of everything that follows it, from streaming rights to merchandise.

VANTAGE52 Coverage

Published reporting filed under the topics behind this concept.

Entertainment

Inside the $110 Billion Battle for Hollywood’s Future

Paramount’s proposed acquisition of Warner Bros. Discovery has moved into a critical phase as the companies negotiate with U.S. states challenging the deal, putting some of Hollywood’s most valuable entertainment assets at the centre of a $110 billion corporate battle.

The Vantage

How Entertainment Is Becoming A Global Marketing Engine

The commercial impact of Spider-Man: Brand New Day shows how blockbuster entertainment can transform cultural attention into a powerful platform for brands, retailers and technology companies.

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