CTR
Also known as click-through rate
Click-through rate is the share of people who see an advertisement or a result and click it.
Why It Matters
It is a quick measure of relevance, and it is the number most distorted when answers are shown without links.
Related Terms
- CPCCPC is the price an advertiser pays each time someone clicks an advertisement.
- Conversion RateConversion rate is the share of visitors who complete a desired action, such as subscribing or buying.
- Zero Click SearchA zero-click search is one where the user's question is answered on the results page, so no visit to a source site follows.
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