CPC
Also known as cost per click
CPC is the price an advertiser pays each time someone clicks an advertisement.
Why It Matters
It ties payment to a response rather than to exposure, which suits direct marketing and undervalues advertising meant to build a brand.
Related Terms
- CPMCPM is the price of advertising per thousand impressions.
- CPACPA is the cost of advertising per completed action, such as a sale or a sign-up.
- CTRClick-through rate is the share of people who see an advertisement or a result and click it.
- Performance MarketingPerformance marketing is advertising bought against measurable outcomes, such as clicks, sign-ups or sales, rather than against exposure.
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