Horizontal Integration
Horizontal integration is expansion at the same stage of an industry, usually by acquiring competitors or adjacent products.
Why It Matters
It buys share and removes rivals, which is precisely why it attracts competition review.
Related Terms
- Vertical IntegrationVertical integration is owning more of a supply chain, from inputs through to distribution, rather than buying those stages from others.
- M&AMergers and acquisitions is the business of buying, selling and combining companies.
- Market ShareMarket share is the portion of total sales in a market held by one company.
- Competition PolicyCompetition policy is the body of law and enforcement that limits monopoly power, reviews mergers and prohibits practices that restrict competition.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
Strategy
Europe Wants Bigger Companies. Is Scale Becoming A New Competitive Advantage?
Brussels is rethinking whether size is a problem to police or a capability to build.
Companies
Marc Jacobs Enters A New Era After LVMH Ownership
WHP Global and G-III take the brand from LVMH, with Jacobs himself staying as creative director.
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