Native Advertising
Native advertising is paid content presented in the form of the surrounding editorial, and required to be labelled as advertising.
Why It Matters
It earns more than display advertising and carries a standing risk to trust, which is why labelling rules are strict and enforced by regulators.
Related Terms
- Sponsored ContentSponsored content is material paid for by an advertiser and published by a media owner, identified as commercial rather than editorial.
- Branded ContentBranded content is material produced by or for a brand to be valued in its own right, rather than to interrupt something else.
- Editorial IndependenceEditorial independence is the principle that decisions about what to publish are made by the newsroom, separately from commercial, ownership or political interests.
Continue Exploring
Follow VANTAGE52 for continuing coverage of business.