Sponsored Content
Sponsored content is material paid for by an advertiser and published by a media owner, identified as commercial rather than editorial.
Why It Matters
The separation between it and journalism is a governance question as much as a design one, and it is the first thing readers use to judge a publication's independence.
Related Terms
- Native AdvertisingNative advertising is paid content presented in the form of the surrounding editorial, and required to be labelled as advertising.
- Branded ContentBranded content is material produced by or for a brand to be valued in its own right, rather than to interrupt something else.
- Editorial IndependenceEditorial independence is the principle that decisions about what to publish are made by the newsroom, separately from commercial, ownership or political interests.
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