Third Party Data
Third-party data is information about people collected by companies that have no direct relationship with them, and sold for targeting.
Why It Matters
Browser changes and privacy law have removed much of its reach, forcing advertisers back towards context and first-party relationships.
Related Terms
- First Party DataFirst-party data is information a company collects directly from its own customers and users, through its own products and with their consent.
- Contextual AdvertisingContextual advertising places advertisements according to the content of the page rather than the identity or history of the reader.
- Identity ResolutionIdentity resolution is the matching of records across devices and channels to recognise that they belong to the same person.
Continue Exploring
Follow VANTAGE52 for continuing coverage of business.