Contextual Advertising
Contextual advertising places advertisements according to the content of the page rather than the identity or history of the reader.
Why It Matters
It works without personal data, which has made it central again as tracking is restricted, and it rewards publishers with clearly categorised content.
Related Terms
- Third Party DataThird-party data is information about people collected by companies that have no direct relationship with them, and sold for targeting.
- Native AdvertisingNative advertising is paid content presented in the form of the surrounding editorial, and required to be labelled as advertising.
- Ad InventoryAd inventory is the advertising space a publisher has to sell, counted in impressions across its pages and products.
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