Broadcasting Rights
Broadcasting rights are the specific rights to transmit an event on television or radio, often split between live, highlights and archive use.
Why It Matters
How the package is divided decides how many buyers compete for it, and therefore what it sells for.
Related Terms
- Media RightsMedia rights are the licensed rights to broadcast or stream an event, sold by territory, by platform and for a fixed period.
- Sports BusinessSports business is the commercial side of sport: clubs, leagues and events, and the media rights, sponsorship, ticketing and merchandising that fund them.
- StreamingStreaming is the delivery of video, audio or games over the internet on demand, rather than through broadcast schedules or physical media.
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