Media Rights
Media rights are the licensed rights to broadcast or stream an event, sold by territory, by platform and for a fixed period.
Why It Matters
They are the largest revenue source in professional sport, and the shift of buyers from broadcasters to streaming services is reshaping both prices and audiences.
Related Terms
- Broadcasting RightsBroadcasting rights are the specific rights to transmit an event on television or radio, often split between live, highlights and archive use.
- Sports BusinessSports business is the commercial side of sport: clubs, leagues and events, and the media rights, sponsorship, ticketing and merchandising that fund them.
- Content LicensingContent licensing is the sale of the right to use published work, for a defined purpose, period and territory, without transferring ownership.
- StreamingStreaming is the delivery of video, audio or games over the internet on demand, rather than through broadcast schedules or physical media.
Continue Exploring
Follow VANTAGE52 for continuing coverage of sports, entertainment and business.