Esports
Esports is competitive video gaming organised into leagues, tournaments and teams, with revenue from sponsorship, media rights, advertising and merchandise.
Why It Matters
It borrows the economics of traditional sport while depending on game publishers who own the underlying competition.
Related Terms
- Gaming IndustryThe gaming industry covers the development, publishing and distribution of video games across consoles, personal computers and mobile devices.
- SponsorshipSponsorship is payment for association with a team, event or individual, in exchange for visibility, hospitality and marketing rights.
- Media RightsMedia rights are the licensed rights to broadcast or stream an event, sold by territory, by platform and for a fixed period.
- Sports BusinessSports business is the commercial side of sport: clubs, leagues and events, and the media rights, sponsorship, ticketing and merchandising that fund them.
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