Sports Business
Sports business is the commercial side of sport: clubs, leagues and events, and the media rights, sponsorship, ticketing and merchandising that fund them.
Why It Matters
Sport is one of the few remaining reliable draws of live, simultaneous attention, which is why its rights are contested by broadcasters and streaming services alike.
Related Terms
- Media RightsMedia rights are the licensed rights to broadcast or stream an event, sold by territory, by platform and for a fixed period.
- SponsorshipSponsorship is payment for association with a team, event or individual, in exchange for visibility, hospitality and marketing rights.
- Franchise ValuationFranchise valuation is the pricing of a sports club, based on its share of media and commercial income, its stadium, its brand and the scarcity of places in the competition.
- Sports InvestmentSports investment is the purchase of stakes in clubs, leagues and sports businesses by private equity, sovereign funds and individual owners.
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