Business Model
A business model is how a company creates value, delivers it to customers and is paid for it: what it sells, to whom, at what price and at what cost.
Why It Matters
Most strategic arguments are really arguments about the business model, because it determines which advantages compound and which costs never go away.
Related Terms
- Revenue ModelA revenue model is the specific way a company charges: one-off sales, subscriptions, usage, commission, advertising, licensing or a combination.
- Unit EconomicsUnit economics is the profit or loss on a single unit of business: one customer, one order or one transaction, once the direct costs of serving it are counted.
- Competitive AdvantageA competitive advantage is whatever allows a company to earn better returns than its rivals for a sustained period.
- Platform BusinessA platform business provides the infrastructure on which others build, sell or transact, earning from the activity it hosts.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
Global Marketing Summit 2026 to Gather International Marketing Leaders in Istanbul
Global Marketing Summit 2026 will bring together more than 150 speakers, leading marketing professionals and business executives in Istanbul on 14–15 October. The sixth edition will feature over 100 sessions exploring artificial intelligence, human experience, brand strategy and the future of marketing.
brandunder Analyzes Brand Clarity Through Website Analysis
The platform identifies what visitors understand about a business, what's missing from its website and which improvements to prioritize, generating personalized results for each brand.
Global Marketing Summit 2026 to Bring the New Era of Marketing to Istanbul
Global Marketing Summit 2026 will bring 150+ speakers and 100+ sessions to Istanbul on 14–15 October, exploring AI, human experience, brands, creativity and the future of marketing.
Anthropic Faces a New AI Dilemma as OpenAI Gains Enterprise Momentum
Anthropic is weighing a new AI model to respond to OpenAI’s growing enterprise momentum, creating a strategic tension between accelerating product development, maintaining safety standards and preparing for a potential public listing.
Nvidia, Trump and the New Politics of AI Power
A public phone call between Donald Trump and Jensen Huang has brought a deeper question into focus: as America accelerates AI development, who will control the infrastructure, access and economic direction of the technology?
How Entertainment Is Becoming A Global Marketing Engine
The commercial impact of Spider-Man: Brand New Day shows how blockbuster entertainment can transform cultural attention into a powerful platform for brands, retailers and technology companies.
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