Go To Market
Also known as GTM
A go-to-market approach is how a company reaches customers and sells to them: the channels, the pricing, the sales model and the partners involved.
Why It Matters
Two companies with similar products can have entirely different economics depending on how they sell, and that difference usually decides which one wins.
Related Terms
- Product Market FitProduct-market fit is the point at which a product satisfies a real demand well enough that customers adopt it, keep using it and tell others.
- CACCustomer acquisition cost is the total sales and marketing spending required to win one new customer.
- Market EntryMarket entry is how a company moves into a new geography or segment: building, buying, partnering or licensing.
- Direct-to-ConsumerDirect-to-consumer is selling straight to the customer, through a brand's own channels, rather than through wholesalers or retailers.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
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