Consumer Behaviour
Consumer behaviour is the study of how people decide what to buy: what they notice, what they compare, what they will pay and what makes them return.
Why It Matters
Pricing, product and marketing decisions all rest on assumptions about it, and those assumptions shift faster than the products built on them.
Related Terms
- RetailRetail is the sale of goods to the public, through shops, online channels or both together.
- Brand StrategyBrand strategy is the deliberate management of what a company stands for in the minds of customers: positioning, identity, pricing power and consistency over time.
- E-commerceE-commerce is the buying and selling of goods and services online, through a brand's own site, a marketplace or a social platform.
- Attention EconomyThe attention economy describes markets in which the scarce resource being competed for is people's time and focus, which is then sold to advertisers or converted into subscriptions.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
Zara Is Rethinking How It Expands
Inditex is turning to the U.S. for its next phase of growth, using online demand and store performance to make more selective decisions about where and how to expand.
How Reflect Studio Is Turning Merchandise Into a New Commercial Model in Turkiye
Reflect Studio is building a business around merchandise, culture and community, working with names such as Galatasaray, the Turkish Volleyball Federation, MUBI, Socrates, Duman and mor ve ötesi.
How Etsy Is Building a New Economy Around Independent Sellers
Etsy is moving beyond the traditional marketplace model as AI-powered discovery, personalization and global commerce reshape how independent businesses reach consumers.
How Did Bryant Park Become One of New York’s Most Powerful Commercial Areas?
Bryant Park has evolved into one of New York’s most notable commercial ecosystems, bringing together shops, restaurants and global brand partnerships.
Why Understanding The Brain Is Becoming A Business Advantage
Brain capital is entering the productivity conversation as AI changes what people are for.
Marc Jacobs Enters A New Era After LVMH Ownership
WHP Global and G-III take the brand from LVMH, with Jacobs himself staying as creative director.
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