Franchise
A franchise, in entertainment, is a set of properties built on the same characters or world, released across films, television, games and merchandise.
Why It Matters
Franchises reduce the risk of each release and concentrate it in the health of the brand, which is why studios protect them carefully and tire audiences when they do not.
Related Terms
- Intellectual PropertyIntellectual property is legally protected creative and technical work: copyrights, trademarks, patents and the rights to license them.
- Box OfficeBox office is the revenue a film earns from cinema ticket sales, reported by territory and shared between distributors and exhibitors.
- MerchandisingMerchandising is the sale of branded goods associated with a club, artist or franchise, directly or through licensees.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
VANTAGE52 Becomes an Official Support Partner of the Global Marketing Summit 2026 in Istanbul
VANTAGE52 is an Official Support Partner of Global Marketing Summit 2026, taking place in Istanbul on 14–15 October and bringing international marketing leaders together to examine the evolving relationship between artificial intelligence, human experience and brand growth.
brandunder Analyzes Brand Clarity Through Website Analysis
The platform identifies what visitors understand about a business, what's missing from its website and which improvements to prioritize, generating personalized results for each brand.
Global Marketing Summit 2026 to Bring the New Era of Marketing to Istanbul
Global Marketing Summit 2026 will bring 150+ speakers and 100+ sessions to Istanbul on 14–15 October, exploring AI, human experience, brands, creativity and the future of marketing.
Inside the $110 Billion Battle for Hollywood’s Future
Paramount’s proposed acquisition of Warner Bros. Discovery has moved into a critical phase as the companies negotiate with U.S. states challenging the deal, putting some of Hollywood’s most valuable entertainment assets at the centre of a $110 billion corporate battle.
How Entertainment Is Becoming A Global Marketing Engine
The commercial impact of Spider-Man: Brand New Day shows how blockbuster entertainment can transform cultural attention into a powerful platform for brands, retailers and technology companies.
Marc Jacobs Enters A New Era After LVMH Ownership
WHP Global and G-III take the brand from LVMH, with Jacobs himself staying as creative director.
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