CPA
Also known as cost per acquisition
CPA is the cost of advertising per completed action, such as a sale or a sign-up.
Why It Matters
It is the measure closest to the business outcome, and it depends on attribution being assigned correctly between channels.
Related Terms
- CACCustomer acquisition cost is the total sales and marketing spending required to win one new customer.
- Marketing AttributionMarketing attribution is the assignment of credit for a sale to the advertising and marketing that preceded it.
- Conversion RateConversion rate is the share of visitors who complete a desired action, such as subscribing or buying.
- Performance MarketingPerformance marketing is advertising bought against measurable outcomes, such as clicks, sign-ups or sales, rather than against exposure.
VANTAGE52 Coverage
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