Performance Marketing
Performance marketing is advertising bought against measurable outcomes, such as clicks, sign-ups or sales, rather than against exposure.
Why It Matters
It is efficient at capturing existing demand and poor at creating it, which is why brands that rely on it alone eventually face rising acquisition costs.
Related Terms
- CPACPA is the cost of advertising per completed action, such as a sale or a sign-up.
- CACCustomer acquisition cost is the total sales and marketing spending required to win one new customer.
- Marketing AttributionMarketing attribution is the assignment of credit for a sale to the advertising and marketing that preceded it.
- Brand StrategyBrand strategy is the deliberate management of what a company stands for in the minds of customers: positioning, identity, pricing power and consistency over time.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
brandunder Analyzes Brand Clarity Through Website Analysis
The platform identifies what visitors understand about a business, what's missing from its website and which improvements to prioritize, generating personalized results for each brand.
Anthropic Faces a New AI Dilemma as OpenAI Gains Enterprise Momentum
Anthropic is weighing a new AI model to respond to OpenAI’s growing enterprise momentum, creating a strategic tension between accelerating product development, maintaining safety standards and preparing for a potential public listing.
Zara Is Rethinking How It Expands
Inditex is turning to the U.S. for its next phase of growth, using online demand and store performance to make more selective decisions about where and how to expand.
How Etsy Is Building a New Economy Around Independent Sellers
Etsy is moving beyond the traditional marketplace model as AI-powered discovery, personalization and global commerce reshape how independent businesses reach consumers.
Terminal Istanbul Is Betting On A Bigger Future For Turkiye's Tech Economy
An airport built to move passengers is being rebuilt to move capital, technology and companies.
Europe Wants Bigger Companies. Is Scale Becoming A New Competitive Advantage?
Brussels is rethinking whether size is a problem to police or a capability to build.
Continue Exploring
Follow VANTAGE52 for continuing coverage of business.