Innovation
Innovation is the introduction of something new that is actually adopted: a product, process or model that changes how work is done or what customers buy.
Why It Matters
Invention is a cost; innovation is the point at which it earns. The gap between them is where most research spending is lost.
Related Terms
- DisruptionDisruption describes an entrant that begins in an overlooked or lower-margin part of a market and improves until it displaces established competitors.
- Innovation DiffusionInnovation diffusion is the pattern by which a new technology spreads through a population, typically slowly at first, then rapidly, then slowly again as it saturates.
- Research CommercializationResearch commercialisation is the process of turning laboratory results into products and companies, through licensing, spin-outs and partnerships.
- R&DResearch and development is a company's spending on creating new products, processes and knowledge, from early research to engineering a product for manufacture.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
How Reflect Studio Is Turning Merchandise Into a New Commercial Model in Turkiye
Reflect Studio is building a business around merchandise, culture and community, working with names such as Galatasaray, the Turkish Volleyball Federation, MUBI, Socrates, Duman and mor ve ötesi.
Turkiye Wants Istanbul To Become A Global Gateway For Tech Investment
More than 100 investors and $100 billion of assets arrive to look at what the ecosystem built.
Terminal Istanbul Is Betting On A Bigger Future For Turkiye's Tech Economy
An airport built to move passengers is being rebuilt to move capital, technology and companies.
MechaSFX And The Evolution Of Special Effects In Global Screen Productions
Fire, crashes, atmospheres and mechanical systems, engineered for film and television sets.
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