Take Rate
A take rate is the share of the value of a transaction that a marketplace or platform keeps as its fee.
Why It Matters
It is the clearest measure of a platform's pricing power, and raising it is the usual first sign that growth in volume has slowed.
Related Terms
- MarketplaceA marketplace is a business that connects buyers and sellers and takes a fee on the transactions between them, without owning the inventory itself.
- Platform BusinessA platform business provides the infrastructure on which others build, sell or transact, earning from the activity it hosts.
- Gross MarginGross margin is revenue less the direct cost of delivering the product, expressed as a percentage of revenue.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
Zara Is Rethinking How It Expands
Inditex is turning to the U.S. for its next phase of growth, using online demand and store performance to make more selective decisions about where and how to expand.
How Etsy Is Building a New Economy Around Independent Sellers
Etsy is moving beyond the traditional marketplace model as AI-powered discovery, personalization and global commerce reshape how independent businesses reach consumers.
ZOVIA Is Redefining Timeless Femininity In Modern Womenswear
Founded in Istanbul by Ilkim Ozturk, the womenswear label is building a digital-first identity around muslin, lace and Mediterranean ease. Its bet is that a consistent aesthetic outlasts the trend cycle.
Artisans Of New York Brings The Art Of Blown Glass To Collectors Around The World
Founded in 2007 after an encounter with a single Ikebana vase, the New York company has built a curated platform that carries independent glass artists from Bryant Park and Industry City to collectors worldwide.
Continue Exploring
Follow VANTAGE52 for continuing coverage of business.