Ticketing
Ticketing is the sale and distribution of admission to events, including pricing, allocation, resale rules and the technology behind them.
Why It Matters
It is the venue's most direct relationship with the audience, and dynamic pricing and resale have made it a recurring point of dispute with fans and regulators.
Related Terms
- Sports BusinessSports business is the commercial side of sport: clubs, leagues and events, and the media rights, sponsorship, ticketing and merchandising that fund them.
- Audience MonetizationAudience monetisation is converting attention into revenue, through advertising, subscriptions, commerce, events, licensing or direct support.
- Sports AnalyticsSports analytics is the use of data to inform decisions in sport: recruitment, tactics, training load, injury risk and commercial pricing.
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