Influencer Economy
The influencer economy is the market in which individuals with an audience are paid by brands to reach it, through endorsements, campaigns and affiliate arrangements.
Why It Matters
It has absorbed a growing share of marketing budgets and operates with disclosure rules that regulators have begun to enforce.
Related Terms
- Creator EconomyThe creator economy is the set of businesses built around individuals publishing directly to an audience, funded by advertising, subscriptions, commerce or brand deals.
- Branded ContentBranded content is material produced by or for a brand to be valued in its own right, rather than to interrupt something else.
- Audience MonetizationAudience monetisation is converting attention into revenue, through advertising, subscriptions, commerce, events, licensing or direct support.
VANTAGE52 Coverage
Published reporting filed under the topics behind this concept.
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