Brand Strategy

Global Marketing Summit 2026 will bring together more than 150 speakers, leading marketing professionals and business executives in Istanbul on 14–15 October. The sixth edition will feature over 100 sessions exploring artificial intelligence, human experience, brand strategy and the future of marketing.

The platform identifies what visitors understand about a business, what's missing from its website and which improvements to prioritize, generating personalized results for each brand.

Global Marketing Summit 2026 will bring 150+ speakers and 100+ sessions to Istanbul on 14–15 October, exploring AI, human experience, brands, creativity and the future of marketing.

A public phone call between Donald Trump and Jensen Huang has brought a deeper question into focus: as America accelerates AI development, who will control the infrastructure, access and economic direction of the technology?

The commercial impact of Spider-Man: Brand New Day shows how blockbuster entertainment can transform cultural attention into a powerful platform for brands, retailers and technology companies.

Inditex is turning to the U.S. for its next phase of growth, using online demand and store performance to make more selective decisions about where and how to expand.

Reflect Studio is building a business around merchandise, culture and community, working with names such as Galatasaray, the Turkish Volleyball Federation, MUBI, Socrates, Duman and mor ve ötesi.

A 17-year shirt deal ends and an Istanbul carrier takes football's most visible position.

Branding treated as a commercial question rather than a visual one, diagnosed before identity work.